An active person from a young age, Simon has always adopted a conscious and healthy lifestyle. In January 2022, like many other he partook in the Dry January” challenge. After a difficult two years caused by the pandemic, he felt clarity and reinvigoration almost immediately- more energy, more productive and more emotionally stable. In light of this positive change, he is continuing the dry challenge for the rest of 2022 and thus moving away from excessive alcohol consumption which with further consideration didn’t align with his core values. A wine lover, he makes it his mission to find the best non-alcoholic wines that will satisfy his taste buds.