About us
Upside Drinks is Canada’s #1 store for alcohol alternatives. We offer 2,500+ non-alcoholic beverages to help you celebrate without compromise.
Drink Differently
Founded in 2022 in Longueuil, Québec, Upside Drinks began with a simple idea: that celebration should never come at the cost of something else. After cutting back on alcohol ourselves, we realized there were almost no exciting options for mindful drinking out there.
So we created the destination we wished existed: A place entirely dedicated for alcohol alternatives.
Why We Exist
Alcohol-free options faced limited, uninspiring choices for too long. Upside Drinks solves that problem by gathering the most extensive collection of non-alcoholic beverages, all in one destination.
Whether you’re exploring mindful drinking, looking for a better balance, or just curious about the next great taste, Upside makes it simple to celebrate your way.
Our Mission
At Upside Drinks, our mission is to make alcohol-free drinks easy to find and quick to get across Canada, so you can enjoy a different way to drink with a wide range of wines, beers, spirits, and mocktails that taste as good as they look.
Our Values
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Obsessed with our customers. Every decision starts with their experience.
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Impact first. We exist to create a real change in how people drink and celebrate.
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Beyond limits. We never settle, and we keep pushing boundaries, one sip at a time.
Our Vision
Our vision is to make Upside Drinks the world’s #1 reference for alcohol-free living, inspiring people everywhere to connect, celebrate, and live well, without compromise.
We’re not just a shop; We’re part of a growing movement that celebrates inclusion, balance, and joy.
Meet Upside Drinks
Simon Poulin, Co-Founder & CEO
Elie Livart, Operations & Marketing Lead
Gilles Miller, Growth & Community Lead
Anaïs Fournier, CX & Admin Lead
Jay Lopez, Digital & Content Lead