Bazaar WOW Originale NEIPA Review
The one that started the WOW lineup.
A hazy, juicy Quebec NEIPA with real pineapple in the brew. Citrus up front, soft finish at the back.
Classic hazy character at less than half a percent.
First Impressions
Every brewery has that one beer the whole lineup is built on. For Bazaar, a Quebec outfit that has been making serious noise in the non-alcoholic craft scene, that beer is the WOW Originale NEIPA. This is the flagship, the recipe that earned the name on the can. So when it landed on my table, I wanted to know one thing. Does the original still hold up?
The 473mL can has a bold, playful look that stands out in the fridge. Pour it and you get exactly what a New England IPA should give you. A proper haze, soft golden color, and a fluffy white head that settles slowly. Hold it up to the light and it glows like fresh-pressed juice.
The nose is where this one starts to charm. Juicy citrus comes first, then a wave of tropical fruit that makes sense once you learn there is real pineapple in the brew. It smells like a sunny afternoon in a can. The hop aroma is vivid without being aggressive.
How it actually tastes
The first sip opens with bright citrus and that pineapple sweetness riding right behind it. The oats and wheat give it a soft, pillowy body that feels genuinely full on the tongue, which is exactly where most NA beers fall short. Mid-palate, a gentle hop bitterness shows up to keep the fruit honest. The finish is smooth and clean, with just enough hop linger to invite the next sip. This is what a hazy should feel like!
It stays balanced from the first pour to the last drop. The bitterness never spikes, the fruit never turns sugary, and the haze holds its texture as the beer warms slightly. For a flagship recipe, the calibration is impressive. Nothing fights for attention and everything shows up on time. It sits right alongside the Sober Carpenter DDH Hazy NEIPA I reviewed, though the Originale leans juicier where that one leans creamy.
A Small Ritual I Like
Serve this one cold in a tulip glass and skip the ice. Let the aromas open for a minute before the first sip. This is a taco night beer, a barbecue beer, a Friday patio beer. It pairs beautifully with anything spicy because that soft body cools the heat right down.
At $6.99 a can, it sits in the sweet spot for craft non-alcoholic beer. People keep coming back to it because it delivers the full hazy ritual, the pour, the glow, the juicy first sip, without the alcohol. You feel like part of the round, glass in hand.
The original earns its name. Juicy, soft, and confident. Quebec brewing showing how it is done. Grab a four-pack while it is in stock!
Things we like
Real pineapple in the brew gives the tropical notes genuine depth.
Soft, pillowy body from oats and wheat that drinks like a true hazy.
Vivid citrus aroma that fills the glass the moment you pour.
Balanced hop bitterness that keeps the fruit in check, sip after sip.
Brewed in Quebec with no artificial flavours or colours.
Frequently asked questions
What makes a NEIPA different from a regular IPA?
A New England IPA is hazy, soft, and juicy rather than clear and sharply bitter. The style leans on late hop additions and grains like oats and wheat for a smooth, full mouthfeel. The Bazaar WOW Originale delivers that classic hazy character without the alcohol. Browse our full range of non-alcoholic NEIPA beers for more of the style.
Is the Bazaar WOW Originale NEIPA gluten-free?
No. It is brewed with malt, wheat, and oats, so it is not suitable for people with celiac disease or a gluten intolerance. It also contains sulfites. If you need a gluten-free option, you can filter our non-alcoholic beer selection for alternatives.
Does it really contain pineapple?
Yes. Pineapple is part of the ingredient list, alongside natural flavours. It supports the tropical fruit character the hops bring, which is why the juicy notes taste so authentic rather than artificial.